THE NOIR INVITATIONAL · Economics
Phase 2+ product. Full P&L rebuilt in 2029 for Phase 2 Year 2 event launch.
Phase 2 Year 1 event target (rough model)
Revenue
| Line | Amount |
|---|---|
| Title sponsor | $250,000 |
| Presenting sponsors (3 x $100K) | $300,000 |
| Supporting sponsors (4 x $50K) | $200,000 |
| Ticket revenue (150-200 seats + livestream) | $75,000 |
| Streaming rights (if sold Y1) | $50,000 |
| Merchandise (event apparel + poster set) | $25,000 |
| Total revenue Y1 | $900,000 |
Costs
| Line | Amount |
|---|---|
| Athlete purse | $150,000 |
| TWG production fee | $350,000 |
| Broadcast crew + freelance | $75,000 |
| Judges honorarium + travel | $50,000 |
| Athlete travel + hospitality | $75,000 |
| Insurance (event-specific) | $25,000 |
| Marketing + PR | $50,000 |
| Venue prep + club programming impact | $25,000 |
| Sponsor activation logistics | $50,000 |
| Contingency (10%) | $85,000 |
| Total costs Y1 | $935,000 |
Y1 net
Roughly break-even Y1. THE NOIR INVITATIONAL is a brand play in Year 1, not a profit center. The value is: - National IP established - Sponsor relationships built - Streaming partner secured - Athletes and choreographers proven - Charlotte flagship gets national press - Waitlist for Phase 3 franchise conversations opens
Y2-Y3 economics
Once the event is established: - Sponsor revenue grows (Y2 target: $1.2M, Y3: $1.5M+) - Streaming rights sold at premium (Y2: $150K+, Y3: $300K+) - Ticket revenue expands with venue capacity Y3+ - Costs stabilize (production efficient after Y1 learning) - Net contribution to STUDIO NOIR IP LLC: $400K-$800K/year by Y3
STUDIO NOIR IP LLC vs TWG split
- TWG earns its production fee (bills for services)
- STUDIO NOIR IP LLC keeps sponsor + ticket + streaming + merch revenue
- Any Phase 3 franchisee royalty stream on the event (if regionally franchised) flows through IP LLC
Full P&L rebuilt in 2029 by fractional CFO alongside Phase 2 event planning.