STUDIO NOIR

Private · Master Plan · v1.0
STUDIO NOIRCOMPETITION BRIEF

THE NOIR INVITATIONAL · Competition Brief

Phase 2 product. Launches roughly 2031 (12-18 months after Phase 2 flagship opens).

Renamed from THE VAULT INVITATIONAL on 2026-07-28 when the parent brand became STUDIO NOIR.

Trademark filed at Phase 1 month 6 to protect the name (see 14_LEGAL_IP/01).

What THE NOIR INVITATIONAL is

The annual pole and movement championship, produced by The Walker Group at STUDIO NOIR Charlotte flagship.

  • Format: invitation-only, broadcast-grade competition
  • Cadence: annual, September or October
  • Purse: $100K to $250K funded by sponsors
  • Athletes: 12 to 16 invited pole and movement athletes, national and international
  • Rounds: three rounds (Foundations, Sport, Art), scored by judges panel
  • Streaming: Amazon Prime, YouTube Live, or purpose-built partner
  • Broadcast: TWG-produced with broadcast-scale lighting, camera, audio

Why waiting until Phase 2

A broadcast-grade competition needs: 1. The physical venue (Phase 2 flagship broadcast floor, 3,000+ sqft with 20+ ft ceilings, retractable seating for 150-200, motorized truss lighting rig, control room) 2. Sponsor sell built on real numbers (Phase 1 boutique doesn’t have the member base or press coverage to attract Team Hennessy, Nike, or other title sponsors) 3. 12-18 months of TWG pre-production (venue prep, athlete curation, sponsor sale, broadcast package assembly) 4. Broadcast-quality production infrastructure (Circle Three Designs racks, Dusty for RF and comms, full Meyer or L-Acoustics sound package)

None of that exists in Phase 1. Phase 1 does not produce a competition.

Why we protect the name Phase 1

Trademark filed month 6 of Phase 1 operations. Cost: ~$900. See 14_LEGAL_IP/01_TRADEMARK_STRATEGY.

Without the trademark, someone else could file it and we’d lose the name we’ve been building.

Phase 2 launch trajectory

  • Phase 2 Year 1 (2030-2031): Flagship opens, membership ramps, corporate wellness activates. NO invitational yet.
  • Phase 2 Year 2 (2031-2032): Q1 announce, Q2 sponsor sell, Q3 sponsor commits + judges + athletes locked, Q3-Q4 event.
  • Phase 2 Year 3+: Annual cadence established. Streaming rights sold. Sponsor pool grown. Media property recognized.
  • Broadcast production spec: 08_NOIR_INVITATIONAL/01
  • TWG production role: 08_NOIR_INVITATIONAL/02
  • Sponsorship package: 08_NOIR_INVITATIONAL/03
  • Judges and talent: 08_NOIR_INVITATIONAL/04
  • Economics: 08_NOIR_INVITATIONAL/05