VAULT · Membership Tiers

Three tiers. Priced against the ceiling of Charlotte’s wellness market (Life Time Diamond, Equinox, Ballantyne Country Club fitness) and set to leave room for a fourth, invitation-only tier in Y3.

Membership is the primary revenue engine. PT, retail, café, cabana upcharges, and the VAULT INVITATIONAL sit on top of a stable recurring base.

The three tiers

Access · $299/month

The gym-floor + community tier. The way most Charlotteans enter VAULT.

Includes: - Full gym floor access (Rogue Ohio racks, Eleiko plates, Concept2, Woodway Curve, Peloton Row, Assault Bikes) - Cardio + functional zone - All open-format classes (strength, HIIT, functional, mobility, gym-based conditioning) - Members’ lounge + café access (member pricing on menu) - Retail micro-boutique access (Access-tier apparel discount 10%) - Locker room + shower access (Access members share the main men’s/women’s locker rooms, not the private gender-neutral suite) - One monthly guest pass - Access to weekly member programming (mixers, salons that are open to full membership)

Excludes: - Pole, dance, reformer/pilates studios (open classes in these are Studio-tier only) - Recovery wing (sauna/steam/plunge/contrast) - Private studios + cabanas - Personal training package rates (PT available at full drop-in rate)

Initiation fee: $500 (waived for founding 200) Contract: month-to-month after a 90-day minimum Target composition: 40% of member base (roughly 320 of 800 at maturity)

Studio · $499/month

The core tier. The one Taj built VAULT around. Movement + recovery unlimited.

Includes everything in Access, plus: - Unlimited pole classes (fundamentals, sport, art, aerial across both studios) - Unlimited dance classes (movement, contemporary, choreography, editorial) - Unlimited reformer/pilates - Unlimited barre - Full recovery wing access (sauna, steam, cold plunge, contrast, up to 4 sessions/week) - One monthly private studio hour (Studio member books a private pole/dance room solo or with a coach, 60 minutes) - Two monthly guest passes - Access to Studio-tier programming (monthly salons, quarterly showcase preview nights) - 15% retail discount - Priority booking window (opens 72 hours in advance vs. 48 for Access)

Excludes: - Unlimited private studios (Studio gets one hour per month, additional at $75/hour) - Private cabana booking (available at $85/60-min block for Studio members) - Complimentary PT sessions (available at package rates) - Gender-neutral private locker suite

Initiation fee: $1,500 (waived for founding 200) Contract: 12-month term at signup, month-to-month renewal Target composition: 45% of member base (roughly 360 of 800)

Black Card · $999/month

The full VAULT. Concierge, private everything, VAULT INVITATIONAL priority.

Includes everything in Studio, plus: - Unlimited private studio bookings (subject to availability, capped at 8/month soft ceiling to protect capacity) - Four monthly personal training sessions with any trainer on roster (roll over 30 days) - One monthly private cabana booking (60-min, prime evening slots reserved) - Additional cabana bookings at member rate $65/60-min block - Four monthly guest passes - Gender-neutral private locker suite access (with private shower + vanity) - VAULT INVITATIONAL priority ticket window (48-hour presale before general release, guaranteed pair) - $75 monthly apparel credit (rolls up to 90 days) - Concierge services (booking coordination for external experiences, dinner + travel referrals, private studio pre-set for a partner’s arrival, event RSVP handling) - Access to Black Card programming (quarterly members-only dinner with Taj, private previews, guest-instructor master classes) - 25% retail discount - Priority booking window opens 96 hours in advance - Complimentary valet parking (once flagship opens) - Guest privilege: bring a same-day guest into recovery wing 4x/month

Initiation fee: $5,000 (waived for founding 200) Contract: 12-month term at signup, month-to-month renewal Target composition: 15% of member base (roughly 120 of 800)

Founding Member offer

First 200 signups, cross-tier, closes at the earlier of 200 members or 90 days post-opening.

What Founding gets: - Initiation fee waived across all tiers - Monthly dues locked at listed price for 36 months (no annual increase during that window) - Founding member card + engraved locker plate - First invitation to every VAULT INVITATIONAL (guaranteed comp pair at the flagship show, priority pair at all subsequent shows) - Named on the founding wall in the arrival lounge (opt-in) - Founding-only quarterly dinner with Taj and the House Head of Programming - One free guest membership for a spouse or partner, 30-day trial

Why 200 not 500: the number has to feel selective. 200 caps the room, protects opening-quarter capacity in pole and recovery, and creates a real waitlist story for the second wave.

Distribution guidance: - Roughly 60 Access + 100 Studio + 40 Black Card - Founding Black Card converts at signup with $5K deposit that becomes 5 months of pre-paid dues (Black Card only, not Studio or Access)

Initiation fees

Baseline (post-founding):

Initiation is one-time, non-refundable, waivable at management discretion for reciprocal-membership arrangements or corporate blocks of 6+.

Founding members pay $0 initiation. That is the primary Founding offer.

Revenue model at 800 members (maturity)

Plus initiation (blended $1,200 avg, 200 new joins/year post-ramp): ~$240K/yr Plus PT program (see 03): ~$720K/yr net to house Plus F&B, retail, cabana upcharges, VAULT INVITATIONAL: ~$1.4M/yr

Total annual revenue at maturity Y3+: ~$7.1M

Guest passes

• Access: 1/mo, non-cumulative
• Studio: 2/mo, non-cumulative
• Black Card: 4/mo, cumulative up to 12
• All guests must be signed in at concierge, sign liability waiver, and are limited to non-broadcast studio hours
• Guest-of-guest not permitted
• Black Card guests get full recovery wing access (Access/Studio guests get gym + open classes only)
• No guest may attend a broadcast-mode day or the VAULT INVITATIONAL without a purchased ticket

Freezes, cancellations, transfers

• Freeze: up to 90 days/yr (medical, travel, PCS for military members). $25/mo freeze fee for Access, $49 Studio, $99 Black Card.
• Cancellation: 30-day written notice after minimum term. No exit fee.
• Transfer: memberships are non-transferable but a member can gift a 30-day trial to a named individual once per calendar year.
• Corporate: employer-sponsored blocks of 6+ get 10% off dues (Access + Studio only, Black Card not available on corporate rate).

Waitlist mechanic

Once membership hits 700 in any tier (Access), that tier closes to new signups and moves to waitlist. Studio caps at 380. Black Card caps at 130.

Waitlist gets first invitation on the next quarterly opening cohort. Founding members’ guests get priority on the waitlist.

The cap is real. The story that VAULT is not for everyone is true because the room is not for everyone.

Pricing rationale (Charlotte cost basis)

Charlotte comparables: - Life Time Diamond: $260-$310/mo, no pole, no dance, no broadcast, no private studios - Equinox (nearest is Uptown): $305-$355/mo, comparable gym, no pole, thin recovery - MADabolic + Solidcore boutique combined: ~$450/mo, no gym floor, no lounge - Ballantyne CC fitness: bundled with country club dues ($500+/mo just for fitness portion)

VAULT Access at $299 sits just below Life Time Diamond and gets the same physical experience quality with a distinctive brand.

VAULT Studio at $499 replaces a boutique-class stack (pole studio + reformer studio + recovery drop-ins) that would run $650-$800/mo à la carte.

VAULT Black Card at $999 has no direct Charlotte comp. The reference is Aman-adjacent membership pricing in NYC or a Core Club level.

Next docs

• 02_CLASS_PROGRAMMING — the class schedule + curriculum
• 03_PERSONAL_TRAINING — PT program spec
• 04_RECOVERY_WING — recovery programming
• 05_MEMBERS_LOUNGE_CAFE — lounge + café program