VAULT · Executive Summary
One-page pitch. For investors, counsel, landlords, and future members.
VAULT is a 5-star luxury vertical wellness club opening in Charlotte, NC. Pole, dance, gym, and full recovery under one roof, delivered at Aman-level hospitality standard. Prosecco at the door. Concierge greeting. Signature scent. Ritual arrival, ritual departure. Where athletes train and artists perform.
The physical flagship is the anchor. On top of it sits THE VAULT INVITATIONAL, an annual pole and movement championship produced by The Walker Group with concert-scale production values, streaming rights, and sponsor economics. That IP scales nationally without opening a second location.
Founder
Tajanay (“Taj”) Hines. Widow, mother, athlete, entrepreneur. Founder + face + creative director. Not the operator. A GM runs day-to-day.
Chief Strategy Officer
Trill Walker. Music director and playback engineer to Beyoncé, Mary J. Blige, Teyana Taylor, Kelly Rowland, Khalid, 50 Cent, GloRilla, Doechii, Future. Founder of The Walker Group, the production company anchoring the competition IP.
Market
Charlotte, NC. Wealth density (Bank of America HQ, Wells, Truist, Ally, LendingTree), celebrity and athlete pipeline (Hornets, Panthers, NASCAR), hub airport (CLT), and an underserved luxury vertical wellness lane.
Revenue pillars
- Membership tiers $299 to $999/mo
- Layered in-club (PT, private rooms, café, retail)
- Corporate wellness B2B ($15K to $250K/yr per account)
- THE VAULT INVITATIONAL (ticket + sponsor + streaming + entry)
- Digital membership + VAULT apparel line
Y3 target
- 800 active members, blended $475/mo → $4.56M ARR membership
- Total ARR: ~$7.3M
- EBITDA: $2.2M to $2.9M at 30 to 40% margin
- Founder distributions Y3+: $500K to $1M/yr sustained
Capital
Total Y1 need: $6.5M to $8.5M, capital-protected stack that limits Taj’s initial equity to $1.5M. Debt (SBA + equipment) + landlord TI + Trill co-anchor + small strategic angel round covers the balance.
Timeline
LOI Q4 2026, buildout Q1 2027, soft open Q3 2027, grand open Q4 2027, competition Y1 Q3 2028. Franchise launch Y3 (2029): FDD filed, VP Franchise Development hired, pilot area development agreement signed. National scale Y4-Y5. International (London, Dubai priority) Y5-Y7.
Why it wins
A luxury vertical club with broadcast IP is a category of one. Nobody in Charlotte has the ceiling, and nobody in the wellness lane has the production capability TWG brings. The flywheel is real: the club funds the IP, the IP builds national demand, digital + apparel scales beyond four walls, and the franchise system (Y3+) replicates the model globally without VAULT paying for the real estate.
Full plan: 01_MASTER_PLAN.md. Depth: sections 01 through 15.