VAULT · Signature Amenities

Every consumable, product, and detail members touch or notice. Curated to hotel standard. Refreshed quarterly.

The doctrine

Signature amenities are the physical embodiment of the brand. A member remembers the prosecco. The scent. The heated marble bench. The towel weight. The paperweight in the locker room. These small things compound into felt luxury.

The rules: - One of each thing, chosen with intent. No “we offer three shampoos.” One shampoo, custom-formulated. - Never commodity. No brand-partnership products at cost. Everything on the floor is chosen because it’s the best available or custom-made. - Refreshed quarterly. Not because they wear out. Because taste evolves. Members notice change. - Never plastic where it can be avoided. Glass bottles. Ceramic dishes. Wood, brass, linen.

Beverage program

Prosecco

Bisol Jeio Prosecco DOCG (Valdobbiadene). Not a house pour. A recognized producer at premium.
Alternative: Ca’ del Bosco Cuvée Prestige (Franciacorta) for members who prefer the tighter style.
Served in thin-lipped Zalto Universal glasses. Never plastic. Never a plastic flute.
Poured 6 oz. Refill available on request.

Elderflower spritz (non-alcoholic option)

St-Germain Elderflower syrup, house-made mineral spritz, fresh lemon, mint leaf
Served in low tumbler, single large ice cube

Cold pressed juice (rotating daily)

Green: kale, spinach, celery, cucumber, green apple, lemon, ginger
Beet: beet, carrot, orange, lemon
Citrus: grapefruit, lemon, ginger, cayenne
Sourced from Charlotte partner (Local Loaf or comparable), delivered daily 5:30a
Served in glass, 4 oz portion

Espresso

Onyx Coffee (Fayetteville, AR) single-origin rotating monthly
Alternate: George Howell or Blue Bottle for variety
La Marzocco Linea Mini or comparable machine
Served in Deltacoffee ceramic demitasse, saucer, brass spoon
Complimentary at concierge for members

Tea

Bellocq Tea Atelier (Brooklyn) or Pekoe (Charleston) rotating selection
Signature blends: VAULT house black, jasmine oolong, chai, chamomile-lavender
Served in a small ceramic pot, glass cup with wood coaster

Rotating seasonal, 5 SKUs at any time
$12-$18
Sourced from café lead’s recipe library, approved by Head of Programming for recovery/performance alignment
Sample menu: The Grounded (banana, almond butter, cacao, dates, oat milk); The Reset (matcha, spinach, banana, coconut water); The Recovery (whey protein, blueberry, tart cherry, spinach)

Water

Still + sparkling in glass bottles (Voss or Mountain Valley for still, S.Pellegrino for sparkling)
Available at concierge, café, throughout locker rooms
Members never drink from plastic

Scent + air

Signature scent

Custom-formulated by Le Labo or Byredo bespoke program
Distributed via HVAC-integrated scent diffusion (Aroma360 commercial system, hospital grade)
Distinct notes to be developed: leather + suede base, sandalwood + oud middle, warm amber + subtle citrus top
Not perfumed floral. Not spa lavender. Not commercial.
Refreshed twice a year within same accord (subtle evolution)

Locker room scent card

Slightly different from main club scent — more calming (bergamot + cedar + tonka)
Physical scent card sits in each locker, subtly diffuses when locker opened

Recovery scent (sauna + steam)

Traditional eucalyptus for steam room
Cedar + juniper for sauna
No perfume, no synthetic fragrance

Textile + material

Towels

Frette or Sferra, 800 GSM
Two sizes: bath (large) + hand
Solid black or cream
Chilled eucalyptus towel for departure (see 05_DEPARTURE_RITUAL)

Robes

Frette bathrobe with VAULT-embroidered brass thread
Available in members’ lounge for post-shower resting
Two sizes

Slippers

VAULT-branded terry slippers (custom manufactured)
One-time use hygiene, laundered by hospitality partner

Locker interior

Oiled walnut wood
Brushed brass hardware
Leather-wrapped hook
Marble bench (Studio + Black Card lockers only)
Interior light on motion sensor (2700K warm)

Personal care products

In-shower

VAULT house shampoo (custom formulated by boutique brand, Grown Alchemist or Malin+Goetz collaboration)
VAULT house conditioner
VAULT house body wash
All in glass amber apothecary bottles, refilled by staff (not disposable)
Retail launch of this line in Year 2 (see 11_RETAIL_APPAREL)

Post-shower

Face mist (rose water + hyaluronic acid)
Body oil (light, sandalwood accent)
Deodorant (Kaia Naturals or comparable, unscented + refillable)
Q-tips, cotton pads, tissues (all cotton, natural)

Hair care

Hairdryers: Dyson Supersonic Professional at every vanity
Straightener and curling iron available on request
Combs and brushes (individual sealed, replaced per use)

Vanity

Marble countertops
Individual vanity mirrors with 2700K warm ring light
Fresh flowers weekly (single stem: peony, ranunculus, dahlia by season)
Small tray with mints, tissues, hair ties

Café + lounge

All-day: oat granola with Greek yogurt and honey, sourdough toast with almond butter and banana, seasonal fruit plate
Breakfast (6a-11a): poached eggs on brioche, avocado toast with chili crisp, breakfast burrito with soft scramble
Lunch (11a-3p): grain bowl with roasted vegetables + protein, tuna crudo, chicken caesar with anchovy dressing
Evening (5p-close): cheese + charcuterie board, oysters (Thursday-Saturday), light small plates
Menu curated by café lead, seasonal, sourced from local Charlotte farms where possible

Coffee + tea program in café

Full La Marzocco setup with two baristas
Pour-over program (Chemex + V60)
Cold brew on tap
Weekend Sunday: sourdough + cortado brunch offering

Bar (evening lounge)

8-10 curated wines by the glass (natural, biodynamic, Old World favored)
Signature cocktails: The Vault (mezcal, elderflower, lime, honey), The Perfect Landing (bourbon, amaro, orange bitters), The Warm Down (dark rum, ginger, lime, mint)
Champagne by the bottle (Louis Roederer, Krug on special occasion)
Zero-proof full menu (Seedlip, Lyre’s, Kin Euphorics)

Retail micro-boutique

Approximately 800 sq ft, adjacent to lounge

VAULT-branded apparel (limited exclusives in-club vs DTC — see 11_RETAIL_APPAREL)
VAULT house personal care line (Y2 launch)
Curated third-party (never conflicting with core brand): candles by boutique makers, ceramics by local artists, VAULT collaborations
Displayed like a boutique (John Pawson gallery-tier), not a gym pro shop

Members’ lounge programming

Beyond the physical amenities, the lounge itself is programmed:

Weekly newspaper stand (WSJ Weekend, NYT Sunday, Charlotte Observer, Financial Times)
Monthly editorial magazine rotation (Interview, Cereal, Kinfolk, The Gentlewoman, Wallpaper*)
Daily fresh flowers (weekly delivery, arranged by Charlotte florist partner)
Signature playlist (Trill supervised)
Occasional live acoustic performance (Sundays, Trill-invited musicians)

Recovery wing amenities

Sauna

Traditional Finnish 175-190°F
Cedar interior with brass fittings
Eucalyptus infusion available on request
Recessed dimmable lighting

Cold plunge

45-55°F chilled water
4-person capacity, private booking option
Wooden step + hand rail
Timer visible only inside (not from outside)

Steam room

110-118°F, 100% humidity
Eucalyptus infusion standard
Marble bench, brass fittings

Contrast shower

Programmable water temperature between hot and cold
Available in the recovery wing between sauna and steam

Cabana (private booking, Studio + Black Card)

Full recovery + rest suite (sauna, steam, cold plunge, contrast shower, private locker)
60-min bookable blocks
Blackout curtains, low lighting, ambient music control

Retail apparel amenities (in-locker service)

Same-day laundry service: members can drop workout clothes in a hospitality bag at check-in for laundry and return by end of visit. Not marketed, offered when member is on the fence about coming back that day.
Alteration service: in-house apparel purchases can be tailored (hemming, sizing). 3-day turnaround.

Seasonal signatures

Refreshed each quarter:

Q1 (winter): warm spiced tea program, cedar + juniper scent leaning heavier, wool blankets in lounge
Q2 (spring): floral upgrades in vanity + lounge, lighter scent notes (bergamot + neroli), rosé program in bar
Q3 (summer): cold-brew focus, watermelon + cucumber-infused water at recovery, lighter fabric weight in lounge throws
Q4 (fall): apple + cider partner producers in café, richer amber scent notes, cashmere throws in lounge

Sourcing philosophy

Where possible: - Local Charlotte partners for daily consumables (juice, flowers, bread) - US-made or European heritage for durable goods (Frette, Zalto, La Marzocco) - Custom-formulated for anything with a VAULT label (scent, personal care, apparel) - Never commodity even where members wouldn’t notice

The audit

Every quarter, Director MX runs the amenity audit:

Is every product in stock and rotating fresh?
Has any item been substituted (staff running to grocery store)? Investigate.
Are the seasonal signatures actually seasonal?
Are the refill cycles hitting the standard?
Are members noticing? (via NPS + informal member conversations)

Every 12 months, Taj reviews the amenity portfolio with Tia and Director MX. Cuts what has drifted commodity. Adds what has moved the standard higher.

Signature is not static. Signature evolves. What stays is the discipline of choosing.

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