VAULT Corporate Wellness Pricing and Packages
Four tiers. Published rate card is a starting point, every deal over Department is negotiated. Signature is bespoke.
Owner: CSO for pricing framework, B2B Lead for deal-level negotiation up to Department tier. Enterprise and Signature require CSO signature.
Tier 1: TEAM
Price: 15,000 to 25,000 per year. Seats: 10 to 25 employees. Term: 12 months, auto-renew. Payment: annual invoice, net 30, or quarterly.
Included: - Full club membership for named seats at Access tier ($299/mo consumer equivalent) - 4 reserved group class seats per week per employee (weekday off-peak windows) - Concierge onboarding for the account (one 90-minute session with all seats) - Access to member events (opening night, monthly members mixer) - 10 percent discount on retail for seated employees - Quarterly utilization report to HR - Named seats only (not floating)
Not included: - Peak-time class priority - In-HQ delivery - Personal training credits - Competition hospitality - Signature lounge access - Retail beyond 10 percent discount - Café credits
Ideal customer: mid-size professional services firm (K&L Gates Charlotte, LendingTree engineering leadership, boutique wealth manager) where the buyer is a Head of People with a modest but real wellness budget.
Deal math: 20,000 for 20 seats is 83 dollars per seat per month. Blended cost to deliver is 24 dollars per seat per month (mostly variable class capacity plus fractional staff time). Gross margin 71 percent.
Tier 2: DEPARTMENT
Price: 40,000 to 75,000 per year. Seats: 50 to 100 employees. Term: 24 months preferred, 12 months acceptable at premium. Payment: quarterly invoice, net 30.
Included: - Full club membership at Studio tier equivalent ($499/mo consumer equivalent) for named seats - Unlimited group class access with priority booking window (24 hours ahead of consumer members) during weekday off-peak - 2 personal training sessions per employee per year (redeemable, expire annually) - 1 in-HQ private class per month (VAULT instructor travels to client HQ, 90 minutes, up to 15 participants) - Concierge onboarding for account plus dedicated account manager - Quarterly executive briefing to client CHRO and Head of Wellness - 15 percent discount on retail for seated employees - 4 comped guest passes per employee per year - Recovery amenity access (sauna, cold plunge) with dedicated windows
Not included: - Peak Saturday morning priority - Signature lounge access - Competition hospitality - Custom private events - C-suite concierge
Ideal customer: mid-size Charlotte law firm (Robinson Bradshaw), regional bank office (Ally Charlotte), fast-growing tech (LendingTree), franchise front office (Charlotte FC).
Deal math: 55,000 for 75 seats is 61 dollars per seat per month. Blended cost to deliver is 21 dollars per seat per month plus 4,800 annual for in-HQ delivery. Gross margin 68 percent.
Tier 3: ENTERPRISE
Price: 100,000 to 250,000 per year. Seats: unlimited access floor (typically maps to a defined employee population of 200 to 2,000) Term: 36 months preferred, 24 months acceptable, no 12-month Enterprise deals. Payment: quarterly invoice, net 30, first year prepaid at 5 percent discount option.
Included: - Full club access at Studio tier equivalent for all eligible employees, unlimited utilization - Priority booking on all classes including peak windows - 6 personal training sessions per active user per year - Weekly in-HQ delivery: 2 private classes per week at client HQ (VAULT instructors on retainer) - Dedicated account manager and quarterly business review with CHRO - Executive wellness pathway: for 25 named C-suite and executive seats, upgraded to Black Card tier consumer equivalent (Black Card lounge access, priority everything) - Content licensing: VAULT branded meditation and mobility library licensed to client’s internal wellness platform (Peloton Corporate model) - 25 percent retail discount for seated employees - Named annual company event at VAULT (holiday party, quarterly team offsite, up to 100 guests, subject to availability) - Priority seating for THE VAULT INVITATIONAL (12 seats) - Custom quarterly report on engagement, absenteeism proxy, and utilization
Not included: - Signature lounge - C-suite concierge (this is the differentiator to Signature) - Naming rights on competitions or facility - Retail exclusives
Ideal customer: Truist (Enterprise base with executive Signature add-on), Ally, Duke Energy, Wells Fargo Charlotte, Honeywell, Atrium Health executive layer, Moore & Van Allen full-firm.
Deal math: 175,000 for 500 seat access floor (utilization typically 32 to 45 percent, so 160 to 225 active users). Blended cost to deliver 68,000 per year. Gross margin 61 percent.
Enterprise contracts require Trill (CSO) signature and Taj hosted walkthrough before contract issuance.
Tier 4: SIGNATURE
Price: 250,000-plus per year. Ceiling: 750,000 for a maxed Signature. Seats: 25 named C-suite plus unlimited access floor of 500-plus employees. Term: 36 months, no shorter deals. Payment: annual prepaid at signature, 3 percent discount for annual prepay.
Included (everything in Enterprise plus): - Signature Lounge access at VAULT: private members floor with dedicated locker area, private entrance, priority café service, dedicated hospitality staff. Only Signature account seats and Black Card individual members have access. - C-suite concierge: dedicated concierge staff member (fractional, shared across max 5 Signature accounts) who books executive appointments, coordinates travel wellness (executive comes to VAULT within 48 hours of a red-eye), arranges private trainer access at short notice - THE VAULT INVITATIONAL hospitality: 30 premium seats to the annual competition, private hospitality suite, meet-and-greet with athletes, cameo on-broadcast branding option - Custom private events: 2 client-hosted events per year at VAULT (up to 150 guests each), full facility, catering coordinated, aesthetic curated by Taj - Naming rights option: client name can be affixed to a studio, a recovery room, or a class series, subject to Taj approval, at additional 25,000 to 75,000 annually - Retail exclusives: custom co-branded VAULT capsule for client (limited to 200 units, employees receive at annual review), included in Signature price - Executive wellness pathway extended: all 25 named C-suite seats include quarterly private trainer assessment and a dedicated wellness dossier - Advisory: quarterly meeting between VAULT CSO (Trill) and client CHRO or CEO, on wellness strategy, retention, culture - Priority instructor booking for private team offsites
Not included: - Facility naming (that is a separate philanthropic conversation, not a corporate wellness deal) - Ownership or equity in VAULT - Exclusive category rights (a Signature bank does not preclude another Signature bank)
Ideal customer: Bank of America, Truist executive layer bundled to full-enterprise, Atrium Health system with executive layer, Wells Fargo Charlotte HQ, Charlotte Hornets ownership plus front office.
Deal math: 350,000 average Signature. Blended cost to deliver 140,000 (heavy on private events, concierge staff allocation, hospitality). Gross margin 60 percent. Halo value is not on the P&L, it is on the pipeline.
Only 3 to 5 Signature seats in Y1. This is a scarcity feature, not a delivery constraint. If more than 5 Signature accounts sign, the exclusivity of Signature Lounge collapses and the tier loses its meaning.
Signature contracts require Trill (CSO) signature. Every Signature walkthrough is hosted by Taj personally. Every Signature renewal conversation is led by Trill.
Deal Structuring Principles
No published price on Enterprise or Signature. Rate cards for Team and Department only. Enterprise and Signature are quoted per account.
No discounting off list within Team and Department tiers. The tier price is the price. Multi-year discounts and prepay discounts are the only levers.
No most-favored-nation clauses. Every deal is bespoke, no clause obligates VAULT to match any other client’s terms.
Termination for convenience is 90 days notice with a minimum term commitment. No mid-term termination without cause.
Utilization guarantees: VAULT commits to service level (booking availability, class capacity) but does not guarantee employee utilization. That is HR’s job.
Renewal negotiation begins at month 24 for 36-month contracts. Renewal terms lock 60 days before term end.
Cross-sell: Signature accounts get first look on THE VAULT INVITATIONAL sponsorship opportunities (see IP doc). Corporate wellness is an on-ramp to a broader partnership.
Reference rights: every Signature client is asked (not required) for reference and case study rights in year 2. Bank of America and Atrium references are worth 10 to 20x their contract value in pipeline.
Y1 Revenue Model by Tier
Team: 3 accounts at 20,000 average = 60,000 Department: 2 accounts at 55,000 average = 110,000 Enterprise: 1 account at 150,000 = 150,000 Signature: 0
Y1 corporate revenue: 320,000 Y1 corporate gross margin: 235,000 (73 percent)
Y2 target: 1.4M Y3 target: 3.2M
The pricing framework is designed to scale to Y3 without a re-architecture. The tiers do not change. The named accounts inside each tier scale.