THE NOIR INVITATIONAL · Sponsorship Package
Phase 2+ product. Sponsor tiers rebuilt in 2029 for the Phase 2 Year 2 event launch.
Sponsorship structure (Phase 2 Y1 target)
Title sponsor
- Naming rights: “THE NOIR INVITATIONAL presented by [SPONSOR]”
- Prime broadcast placement (opening + closing)
- Athlete purse funding (partial or full)
- On-site activation space
- Founder access (Taj + Trill + athletes)
- Cost: $150K to $500K per event
Presenting sponsor (2-3 slots)
- Category exclusivity (athletic apparel, beverages, wellness, tech)
- Broadcast presence throughout
- On-site activation
- Cost: $75K to $150K per event
Supporting sponsor (4-6 slots)
- Category presence
- Broadcast mentions
- Event program placement
- Cost: $25K to $75K per event
Media partners
- Non-cash: media distribution partnerships (Vibe, Complex, GQ, Hot 97)
- Value-in-kind exchange
Target sponsor pipeline (Phase 2 Year 1 event)
Taj + Trill’s network drives sponsor sell. Preliminary target list:
Athletic apparel
- Nike / Nike Women
- Lululemon
- Alo Yoga
- Athleta
Beverages
- Team Hennessy (Taj’s relationship, potential title)
- Casamigos
- Athletic Brewing (non-alcoholic)
- Ghia (non-alcoholic)
Wellness / recovery
- Therabody
- Hyperice
- Whoop
- Oura
Beauty / lifestyle
- Fenty Beauty
- Rare Beauty
- Charlotte Tilbury
Regional / Charlotte
- Bank of America (Charlotte HQ)
- Truist (Charlotte HQ)
- NASCAR (Charlotte)
- Panthers (NFL)
Sponsor economics (Phase 2 Y1 target)
- Title sponsor: $250K target
- Presenting sponsors (3 x $100K): $300K
- Supporting sponsors (4 x $50K): $200K
- Media value-in-kind: not counted as cash but reduces marketing spend
- Total sponsor revenue Y1 target: $750K
Athlete purse + production offset: $500K Net contribution to STUDIO NOIR IP LLC Y1: ~$250K
Full sponsor sell playbook rebuilt in 2029 by TWG commercial team.